By Matt Massey, Managing Director drive2 Inc. www.drive-2.com
Most people that know me well also know I like love to fish. In fact, if I'm not working, I'm probably fishing. Now I'm not trying to draw some huge parallel between fishing and sales & marketing. Quite frankly there isn't a parallel. But there is a good analogy here, I promise.
I fish competitively, when I mean competitively I mean for money and I fish for Bass www.renegadebass.com. Now the average person's perception of fishing is a beautiful day on the water, sunny skies, nice lunch and maybe catch a few fish on some lucky old lure, it's practically un-Canadian if you don't fish at least once in your life. Now, when I fish, it's the complete opposite of a nice day on the water and it wasn't until a guy names Ken Collins pointed it out to me one day that I came to the realization of how different competitive fishing really is.
Besides the investment I make into the sport, the attitude and approach I take to a day on the water is significantly different than your average fisherman. Instead of a leisurely day on the water enjoying the sights and sounds, it's an intense focused effort to find fish. Not just any fish but the five biggest bass I can.
This is where the analogy kicks in...
Now Ken says that when I fish, well...I don't actually fish... it's called hunting and I hunt hard. I'm out there stalking fish, not waiting for them to come to me. I narrow the approach and funnel of techniques and targets from very wide to a very tight and focused funnel in order to maximize opportunities.
And this is where you ask yourself the question; what's your approach to sales and marketing? You've hopefully got your line in the water, fishing and hoping you catch a few good ones.
But how many of us are really hunting, looking for every opportunity to narrow your focus, maximize your effort and get the best results?
drive2 is a Demand Generation Company. We work with our customers to put them in front of the companies they want to do business with – and we transition marketing from a passive exercise to a focused effort to drive new business relationships and revenue for our customers.
