By Matt Massey, CEO drive2 Inc.
Well, we did. After months of putting it off we finally put our new website on the web (www.drive-2.com). Admittedly we've been busy – 3 years busy??? Yah I guess we have been. We wanted to kick off 2010 with a new look and a new approach to web and online marketing.
So how is our website launch relevant to the title of this blog?
Everyone asks me; how can we build demand. Well, here's the answer. Content is King
If you want to drive interest in your products and services here's the checklist of what you need to be doing online and offline to create qualified opportunities.
- Develop Case Studies – Nothing builds relevance and demonstrates your experience better than real world examples of Problem, Solution, Result as it applies to your customer experience.
- Cut out the marketing blah blah blah. If your favourite terms are "enables our customers" or "empowers users" you probably suffer from Verbose Marketing Disorder (VMD). Eliminate VMD from your life and your marketing. Focus on real facts and demonstrate your value without the gobbly gook.
- Don't Bait and Switch – Don't promise relevant content and then switch out content with a sales pitch disguised as content. It's the quickest way to turn off an interested potential customer.
- Engage in user forums. Tools like LinkedIn Groups www.linkedin.com are excellent for engaging your relevant target audiences (provided you don't use it as a spam fest). If you have opinions or thoughts, put them out to the group, you can network online with like minded peers and demonstrate your value and knowledge easily with a simple investment of time.
- Realign your Value Proposition – Instead of telling potential customers what your products or services can do, tell them about what problems your company's products or services can solve. Decision makers want to know the real business impact of the solution you are offering, tell them exactly what it is.
That's it, That's all. Relevant Content and an easy to explain (and validate) value proposition just makes sense. Simple.
drive2 is a business development catalyst and demand generation company. drive2 puts you in front of the companies you want as customers.
